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Our Company History

And its relevance today.


Our Company History –  the story of how we got here, is quite important in terms of how it can benefit you today. It’s our credentials and we hope it will clarify how and why we can help you.

It started back in the 80s with a Telemarketing Agency – a fairly new concept at the time. We had some good, well known clients and offered a range of

  • Lead Generation
  • Appointment making
  • List Cleaning
  • Building and sales closing projects

This was across all industries including IT and Telecoms.

We were originally based in Marlow, Bucks. In 1997 we moved to more modern offices in central Reading. We had an enquiry to put a team of four Telemarketers on a client’s site for a project. It was successful and they wanted to employ one of them full time. We agreed a placement fee and the deal was done.


How we got into recruitment

We realised the potential for a specialist Telemarketing Recruitment Agency and TeleMarketing People was born. In 2000 we moved to Maidenhead.

TeleMarketing People was a very successful name. However more recently more popular job titles have emerged, see Roles we specialise in

Why we re-branded to New Business People

Also, the number of roles expanded hugely. So, we wanted a name that better reflected this.

So, New Business People was born. We have always recruited for B2B roles that bring in New Business. This is either from:

Cold calling; Following up leads: or from existing accounts or being involved in successfully winning Bids –  whatever the job title. We wanted to  keep the ‘People’ in our company name as our business is all about people. Also, it was good to keep part of our old name.

We only employ Consultants who have experience in doing the type of jobs we recruit for, prior to recruitment. So they understand these roles.

This is something we feel is incredibly important when recruiting.

If you would like to know more about how we do business, please read the Our ethos page.

The five pillars of our brand

Number 1

Experience matters.

We understand both Client and Candidate challenges because we’ve all worked in these roles.

Number 2

Telephone expertise.

As we’re genuine specialists, we only introduce the right people for the right roles.

Number 3

Generating business.

Whether it’s Sales or Account Management roles our aim is to find talent to help Clients generate more business and Candidates get the right roles.

Number 4

Relationship builders.

We get to know you – our Clients and Candidates – so that we can give you better support and advice.

Number 5

Integrity and trust.

You’ll feel happy and confident working with us.

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